Writing
Notes on the jump, written plainly.
Are You Ready to Hire Your First Salesperson? A Test You Can Run This Afternoon
A 10-minute test using your last 8-10 closed deals, plus what this looked like when I ran it as Proton's first salesperson.
What I Learned Doing Product Research as a Startup's First Salesperson
Before a repeatable sales motion exists, the first sales hire's real job is half selling, half figuring out who the company should be selling to.
What Is a Full-Funnel GTM Advisor? (Not Just a Sales Consultant)
A full-funnel GTM advisor owns ICP, positioning, findability, and the sales process together. Here's the real difference from a sales consultant or a fractional CRO, and how to verify it.
Nobody Can Find You. Nobody's Buying Yet.
Two separate problems, and almost every early-stage company has both at once. Why fixing only one leaves you stuck either way.
How Do I Turn My Last 10 Deals Into a Sales Process Someone Else Can Run?
Founder-led sales lives in the founder's head. Here's the exercise for turning it into a process a first hire can actually follow.
SEO vs AEO vs GEO: What's Actually Different?
These three terms get used interchangeably, but they optimize for different outcomes. Here's what each one actually means.
How Do You Know If You've Lost Product-Market Fit?
Churn and win-rate drops are lagging indicators. Here are the earlier signals worth watching for.
How to Get Your First 10 B2B Customers (When You Have Zero)
Zero customers isn't a marketing problem first. Here's the direct-outreach sequence that actually works.
When Should You Hire Your First Salesperson?
Revenue and funding are the wrong signals. Here's the actual test for whether you're ready for a first sales hire.
What Is an ICP? (And Why "Anyone Who Needs This" Isn't One)
Your Ideal Customer Profile isn't a demographic, it's the specific person who feels the problem acutely enough to pay you to solve it right now.
Why People Say They Love Your Product and Still Won't Pay
Polite enthusiasm isn't validation. Here's how to tell the difference before you build another quarter on the wrong signal.
How to Get Your Startup Found by ChatGPT and Perplexity, Not Just Google
Ranking on Google and getting cited by AI answer engines are different problems with different fixes.
Career Cushioning: How to Quietly Build Your Next Move Without Quitting
What career cushioning actually means, why it's picked up so fast in 2026, and how to do it deliberately instead of anxiously.
Job Hugging vs. Actually Growing: How to Tell the Difference
Job hugging, staying in your current role out of caution rather than choice, is a defining workplace pattern of 2026. Here's how to tell if you're doing it for the right reasons.
The Accidental Manager: Why Nobody Trains You to Lead Before You're Promoted
Most people are promoted into management because they were excellent at their previous job, not because anyone assessed or trained their leadership skills. Here's how to close the gap after the fact.
How to Ask for a Promotion: The Conversation Nobody Prepares You For
Waiting to be noticed rarely works. Here's how to actually build the case, time it, and have the conversation.
Managing Former Peers: What to Say in Your First Two Weeks as Their Manager
Yesterday they were your equals, today you're their manager. Here's how to reset the relationship deliberately instead of letting silence define it.
I'm Now a Mentor on ADPList
Approved as a Fellow Mentor on ADPList. 1:1 sessions for people moving from individual contributor to team lead, or team lead to senior leadership.